FOOD IS NOT THE ENEMY

Food.
For some, life revolves around it. For others, it’s an afterthought.

Some people forget to eat. Others experience constant “food noise.”

No matter how you personally feel about it, one thing is certain: food matters.

Over the last 50–70 years, food has become more and more convenient. Fast food, microwave dinners, and cheap, calorie-dense snacks are available on every corner.

To “fix” that, diets came along. And not just a few — dozens upon dozens of diets, each promising to be the solution to overeating and weight struggles.

Here’s the problem: for decades, we’ve been told it’s one extreme or the other.
Eat like a maniac.
Or eat like a bird.

From fad diets to magazine articles (and even doctors), fear around food has been drilled into our brains. We now have people afraid to eat carrots and fruit. People who believe if they so much as look at a carb, they’ll gain weight.

But here’s the truth: it’s not your fault.
It’s not your fault if you feel scared of food.
It’s not your fault if you feel confused by it either.

With the internet and social media overflowing with conflicting advice, how could you not feel unsure?

But food is not just “good” or “bad.”
It’s not just “fat” or “fit.”

Food is fuel.
Food is love.
Food is comfort.
Food is tradition.
Food is celebration.
Food is family.
Food is culture.

I could go on.

That’s why I believe food should not be abused. It shouldn’t be condemned. But it should be respected and appreciated.

And yes — food can help you reach your fitness goals. It just takes a shift in how you view it.

Food is not the enemy. You don’t have to eat like a bird to be fit. You have to fuel and nourish yourself. See food as a tool.

The truth is, food can either increase your mental and physical performance — or leave you drained and exhausted if you’re not eating enough.

Here are 3 Mindset Shifts to help you build a better relationship with food and move closer to your goals:

1. “I can’t eat this” → “I want to eat more of this.”
Focus on the foods that make you feel strong, fuel your workouts, and keep you satisfied. When you eat more of those, the rest naturally matters less.

2. “Food makes me gain weight” → “Food builds my body.”
Every meal is an opportunity to support strength, recovery, energy, and confidence — not just “calories in vs. calories out.”

3. “Eating less is better” → “Eating enough is better.”
Your body doesn’t thrive when it’s starved. It thrives when it’s fuelled. Eating enough protein, carbs, and fats is the foundation of actually looking like you train.

Shifting how you think about food is the first step to improving your nutrition and reaching your goals. Because no matter what the goal is, how you feel about food matters.

Stay tuned for my next blog, where I’ll share what I REALLY think about “good” and “bad” foods.

Cheers & Happy Snacking,
– Coach K